The health benefits of betaine are estimated to increase the
number of applications of betaine in the global market. Betaine find
applications in diverse industrial markets such as food & beverages, animal
feed, cosmetics, detergents, and others such as pharmaceuticals and reagents.
Betaine is one of the rapidly-growing markets in the food
& beverages market. The rise in awareness about the nutritional value of
betaine when used in dietary supplements as well as its multi-functional usage
such as surfactant and methyl donor are the key factors driving its demand. The
increasing popularity of energy and sports drinks, in which betaine is used has
further extended the scope for the betaine market. It helps in enhancing
physical performance, especially strength, power, and muscle endurance and
leads to a better immune system.
Betaine is also used as a surfactant in cosmetics and
personal care products due to its moisturizing and water-retention properties.
It is also used in detergents and reagents. As an animal feed additive, it
performs the function of methyl donor and helps to improve the metabolism of
animals.
The betaine
market is projected to reach USD 3.89 Billion by 2020, at a CAGR of
5.8% during the forecast period. In 2014, the market was dominated by North
America, followed by Europe.
The
betaine market is categorized into type, form, application, and region. On the
basis of type, it is segmented based on synthetic betaine and natural betaine.
On the basis of form it is segmented into betaine anhydrous, cocamidopropyl
betaine, betaine monohydrate, and others (which include betaine HCL, betaine
citrate, and betaine aspartate). On the basis of application, it segmentation
is segmented into food & beverages, animal feed, cosmetics, detergents, and
others (which include pharmaceuticals and reagents). The market has also been
segmented on the basis of region into North America, Europe, Asia-Pacific,
Latin America, and the Rest of the World (RoW).
Key players are Associated British Food Plc (U.K.), BASF SE
(Germany), E. I. du Pont de Nemours and Company (U.S.), Nutreco N.V. (The
Netherlands), Solvay S.A. (Belgium), American Crystal Sugar Company (U.S.),
Amino GmbH (Germany), Kao Corporation (Japan), Stepan Company (U.S.), and
Sunwin Chemicals (China).
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